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The look of Liam: bucket hats and Berghaus on the way back with Oasis
Band’s tour next summer expected to add to resurgence of 1990s fashion, as brands try to jump onboard
As Oasis fans wait on tenterhooks for tickets for the long-awaited reunion tour to go on sale on Saturday morning, brands are hitching their wagons to what will be a pivotal and lucrative pop culture moment, hoping to cash in on the excitement. The tour next summer is likely to trigger a wave of merchandise endorsed by the band, experts say, although people wanting to match the Gallagher brothers’ style can probably look beyond official collaborations, given the resurgence of 90s fashion. He expected “a tidal wave of collaborations”, name-checking brands such as Adidas Spezial, Berghaus and Umbro, as well as two that he wears so regularly that his students have started calling him professor coat: Stone Island, CP Company.
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