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The Limits of a Twice-Yearly Netflix Viewing Report


Here’s how the streamer could do better.

If you want to stare at a spreadsheet of viewing data that is at once interesting but also misleading, Netflix has put out another of its semiannual engagement reports. While the streamer absolutely deserves credit for this sliver of transparency, the way Netflix releases its data remains problematic. Not everyone rushes out to watch shows the minute they come out, and I am pretty certain that once Bridgerton’ s third season is six months past its release date, it will exceed the 107 million views of Fool Me Once.

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