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The Lego Group Signs With WME
The LEGO Group has signed with WME during a busy period preceding the October 11 release of Pharrell Williams' LEGO biopic 'Piece by Piece.'
As The LEGO Group’s agency, WME will advise the LEGO team across the entertainment industry and provide insight and support on strategies to optimize the company’s footprint in Hollywood, helping them to build and expand their business across film, TV, music, fashion and art, and create meaningful talent partnerships. The first major foray into LEGO-themed media began with the direct-to-video release of LEGO: The Adventures of Clutch Powers in 2010, which set the stage for more ambitious projects. Production is ongoing on five of these titles, as well as a range of animated specials in collaboration with some of the world’s most well-known and beloved entertainment properties from Disney and Universal.
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