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The K-Pop Solo-Crossover Playbook
Five ways BTS and Blackpink members mastered the release market.
While BTS’s approach was shaped by mandatory military service, resulting in a staggered release schedule over a three-year span, Blackpink has been on an all-out blitz since December, with Jennie, Lisa, Jisoo, and Rosé each dropping debuts. BTS earned its first top-40 hit with Steve Aoki’s remix of “Mic Drop” and kept the momentum up by working with Nicki Minaj, Lauv, and Halsey, while Blackpink’s Selena Gomez linkup “Ice Cream” remains the group’s best Hot 100 showing, at No. On the Blackpink side,Lisa developed a quasi-bad-girl image on her song “Rockstar,” rapping about making boys “chase me for the thrill” and performing the track surrounded by harnessed, muscular male dancers at last fall’s VMAs.
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