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The jaw-dropping sum KIIS FM spent to promote The Kyle and Jackie O Show in Melbourne
KIIS FM allocated millions of dollars to promote The Kyle and Jackie O Show to Melbourne audiences to coincide with its April premiere.
On Wednesday, The Daily Telegraph reported that ARN budgeted close to $3million to market Kyle and Jackie O in Melbourne, and told shareholders they anticipated a 40 per cent increase in listener share. Jase and Lauren's popular program gained 0.3 points and rose to 9.9 per cent in audience share, giving it a clear lead over rivals The Kyle and Jackie O Show. On Wednesday, The Daily Telegraph reported that ARN budgeted close to $3million to market Kyle and Jackie O in Melbourne, and told shareholders they anticipated a 40 per cent increase in listener share
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