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The Italian Brain Rot Ren-AI-ssance, Explained
Making sense of the controversial characters, like what they have to do with Dwayne “the Rock” Johnson.
Officially, “brain rot” is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. While Italy does have different types of brain-rot memes, the phrase is currently being used to refer to the country’s most famous example of brain rot: an ever-expanding group of surreal AI animals who are introduced by nonsensical (and sometimes offensive) text-to-speech audios. In these brain-rot videos, a text-to-speech voice makes the actor tell nonsensical, outrageous stories that often involve poop and a mysterious character simply known as Burger, often over the dramatic instrumental of Tupac’s “Time Back.” These audios are also typically packed with tongue twisters and rhymes.
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