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The Indie Film Business Tries on New and Old Business Models as Uncertain AFM Hits Las Vegas
Indie producers return to pre-streaming finance models as VOD releases lessen the value of theatrical sales
During the peak years of the streaming business, when Netflix, Amazon, Apple and most of the major legacy studios were trying to build out exclusive content catalogs for their VOD platforms, the hottest titles often sold their global rights long before they reached AFM. “Some distributors are waiting to see who the partner in North America is before they come on board for their respective territories,” says Lebutsch, whose company will be screening footage of Brian Cox’s directorial debut “Glenrothan” for prospective buyers at AFM. But in the late 2000s that business model disappeared as faster internet speeds facilitated a massive increase in piracy and the rise of commercial streaming platforms like Netflix, causing the demand for physical media to crater.
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