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The Incredible Numbers Behind Netflix’s ‘Senna,’ Its Most Ambitious Brazilian Production to Date


On Nov. 29, Netflix’s most ambitious Brazilian series, “Senna,” launched worldwide. It currently ranks number two in Brazil and number six globally.

Since then, the country has launched an average of two shows a month on the platform, said Elisabetta Zenatti, VP of content for Netflix in Brazil, who announced last year that the streaming giant was investing $165 million (1 billion Reales) in Brazilian productions thru 2023 and 2024. They also took great care to replicate the cars in painstaking detail, tapping the expertise of the Crespi family, with a long tradition in motorsport in Argentina, where three of the four race tracks used in the show were built. These include “Vini Junior,” a biopic on world-class soccer player Vinicius Jr; “Pssica,” co-directed by Quico and Fernando Meirelles with a script by Braulio Mantovani; and “Caramelo,” about a chef and his mixed breed dog.

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