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The great fashion Brexit? Why UK designers are decamping to Milan

Blow to London’s fashion scene as British creatives find it makes commercial sense to move shows to Italian city

Martine Rose, the cult London designer whose clothing riffs on traditional codes of masculinity such as football and club culture, and is loved by celebrities including Kendrick Lamar, has also defected this time. “Here, la bella figura, which means to put your best face forward, is a way of life,” she says, explaining how typical it is to hear “not just fashion people” discussing the length of a shirt sleeve or type of collar. Olya Kuryshchuk, the founder and editor-in-chief of 1 Granary, a fashion education platform and creative network, believes that the logistical challenges, including higher venue costs, posed by the upcoming Olympic Games in Paris is also benefiting Milan.

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