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The Gentlemen creates surge in sales for upper-class fashion
Extravagant outfits in Netflix caper have led to increasing interest in posh eccentric style
Heritage checks and tweeds, sharp tailoring and expensive watches – shoppers are increasingly seeking to emulate the old money English upper-class style portrayed in Guy Ritchie’s hit Netflix series The Gentlemen. Though amplified in Ritchie’s signature style, foreign audiences have been surprised to learn that the traditional yet eccentric looks worn by the English aristocrats in The Gentlemen are not so far removed from reality – and a long way from quiet luxury. Helen Warner, an associate professor at the University of East Anglia who researches fashion in film and TV, thinks the codified style in The Gentlemen tells the story of “the idiosyncrasies of the British class system” through its “anti-fashion” approach where its characters opt for timelessness over trends, reflecting the privilege of being able to wear old clothes without risking appearing scruffy.
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