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The Future of Sports is Female: Women’s Leagues Rise as Platforms for Live Games Proliferate
Women's sports is where much of the sector's growth will be found in the near term as sports and media are buffetted by the transition to streaming.
Highlights from two panel conversations — one about the rise of women’s sports, the other on the future of live game presentation — are featured in this week’s episode of Variety podcast “ Strictly Business.” The conversation quickly zoomed in on the need to balance the art of appealing to “the avids” – the rabid fans that never miss a game – and “the casuals.” As Burke Magnus, ESPN’s president of content, explained, the casuals are where the action is at for leagues and their TV partners. ESPN’s Burke Magnus, TNT Sports’ Craig Barry, Amazon Prime Video’s Stacey Rosenson, YouTube’s Lori Conkling, Peacock’s Shannon Willett and Roku’s David Eilenberg Variety via Getty Images
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