Get the latest gossip
The Five Best Up-and-Coming Artists We Saw at SXSW 2024
Rainbow Girls, Proper. and Luna Luna were just three of the most-promising up-and-coming artists we saw at the 2024 South by Southwest festival.
The long-running Austin-based conference/festival — which wrapped up Sunday after a 10-day run that encompassed not just music but film, tech, education and more — has become more of a financial challenge from up-and-coming artists, and this year’s controversy about the U.S. Army’s and weapons manufactur er s’ sponsorship of the festival (and the subsequent boycott from dozens of bands) didn’t help. But the trio charmed their way into the hearts of the crowd with silly offsides and interesting instrumental choices (including an insanely impressive beat-box jam from member Erin Chapin), culminating with the ridiculous love/hate song “Compassion to the nTh Degree” (sample lyrics: “I love you like big oil lobbyists/ Fake news, Weinstein, and those that look the other way”). Anyone who’s done time in L.A.’s eastside indie scene will recognize at least one member, with players formerly in a slew of buzzbands including the Henry Clay People, The Do-Its and Radars to the Sky; if the underground rock revival surges in a Replacements-style direction, expect the Pretty Flowers to rise to the top of the wave.
Or read this on Variety