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The Eras Effect: How Taylor Swift’s Opening Acts Have Blown Up
Taylor Swift loves supporting up and coming female artists. Us looks at how appearing at Eras has boosted the careers of Gracie Abrams, Sabrina Carpenter and more.
Just ask the lucky acts who were invited to open for her on the Eras Tour; a year ago, many of them were up and coming artists playing in small venues, now some of them are household names selling out huge arenas themselves. Perhaps Swift can also give her tips on navigating high-profile relationships: she’s currently rumored to be dating actor Paul Mescal, but has said she finds all the attention a little “spooky.” Swifties with a thing for the evermore and folklore eras are the perfect audience for Bridgers, a big name on the indie scene for a while, but not the kind of star who could sell out huge concerts in her own right — until her association with Swift.
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