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The Emmys Aren’t Going Anywhere
The TV Academy’s annual ceremony has never been more culturally irrelevant. Industry insiders say it’s still worth it.
Netflix and, briefly, Amazon’s Prime Video followed a similar playbook when they started making original shows a decade ago, while most recently Apple TV+ has gone down the prestige TV path in the hope that the halo effect from Emmys (and Oscars) will translate into subscribers. The key words in that last sentence, however, are “as much.” Even if the biggest and oldest streamers aren’t as thirsty for Emmys as they were five or ten years ago, the exhaustive and expensive FYC campaigns they continue to wage suggest they still care quite a bit. Telling them, ‘Oh, we don’t care about Emmys and we’re not going to spend any money to try to get you one’ is not a selling point to get them on your team.” The talent-maintenance factor can’t be underestimated: An awards show as scandal-plagued as the Golden Globes only manages to survive in a new form because key figures in the movie-star-making machine didn’t want to give up a vital source of industry self-congratulation.
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