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The Duplass Brothers Want to Do for TV What They Did for Movies

With a wide-ranging television showcase at SXSW, Mark Duplass shared how he plans to bring the offbeat creative freedom of indie film to the small screen.

But shortly after taking the stage at Austin’s Stateside theater during this year’s South by Southwest festival, Mark Duplass told an easy-to-laugh crowd what he’s been saying publicly in interviews for years: the brothers cut their teeth in Texas ( Austin, specifically), and have relied on the sort of casual creativity SXSW aims to foster since they were twentysomethings with filmmaking aspirations that didn’t quite fit the Hollywood mold. This time, though, Duplass wasn’t pledging his allegiance to Texas(or reminiscing on when he used to volunteer at SXSW to earn his attendance) before premiering one of his signature small-budget films. For aspiring Texas filmmakers, there’s a valuable thread to be pulled from the new (or old and newly applied) Duplass model: whether through state incentives that bolster creatives in their artistic forging or leaner production models with fulgurant turnaround times, there are ways to clear the path for a wide variety of filmmakers and TV producers to get their work in front of viewers.

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