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The DNC Is Using Taylor Swift’s Miami Eras Tour Shows for Massive Voter Push

This weekend, Swifties will be invited to enter their “voting era,” a Democratic party spokesperson tells Vanity Fair.

A historically short presidential run demands creative strategies to reach voters where they are, which is why the Democratic National Committee is surrounding Swift’s Eras Tour shows in Miami this weekend with Harris messaging. “We know that it's not just Floridians, but people from across the country who come to these concerts, and that her fans tune in live nationwide, DNC Communications Director Rosemary Boeglin tells Vanity Fair by phone. Aligning with Swift, in particular, is a strong move: The singer carries a massive fanbase who not only flock to her shows from all corners of the world, but track the concerts and their ambiance via livestreams and social media, ballooning the impact of a billboard to well beyond just those who happen to pass by.

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