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The CW Will Broadcast The 10th Edition Of College Football’s Arizona Bowl
The CW is bringing back the Arizona Bowl under a new name in December: the Snoop Dogg Arizona Bowl Presented By Gin & Juice By Dre and Snoop.
While the Arizona Bowl may not be the sport’s marquee attraction, any national college football telecast tends to over-index in the ratings, especially by comparison with previous CW programming. “With the star power of Snoop Dogg fueling the excitement, we are looking forward to capturing even more viewers this year in what promises to be an action-packed football match-up.” Snoop Dogg said the fact that The CW “is in almost every home in America” makes it “the perfect place for fans to catch our bowl.”
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