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The CW Wants To Rival The Broadcast Networks But Brad Schwartz Needs To Find His Next Hit First
Brad Schwartz, President of Entertainment at The CW, has “ambitious” goals. As The CW moves away from only serving young adult audiences towards rivaling the Big Four broadcast networks – ABC, CBS, Fox and NBC – Schwartz knows he needs to find a hit to do that. This, after all, is the man credited with […]
Wild Cards, a Canadian police procedural about a demoted water-cop and a con woman solving crimes starring Vanessa Morgan, Giacomo Gianniotti and Jason Priestley, launched in January and has performed well for the network. Wild Cards is one of a number of Canadian shows on the schedule including Sullivan’s Crossing and it has Sight Unseen, a procedural about a cop who goes blind but can still help solve crimes, premiering in April. Schwartz said Wild Cards and Sullivan’s Crossing are a new generation of “blue sky” originals, borrowing from USA Network’s brand that housed shows such as Monk, Burn Notice and Suits.
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