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The CW Unveils New Branding Look, Dropping the ‘The’ and Embracing a ‘Hot Sauce’ Color Palette (EXCLUSIVE)
Timed to Sunday's Critics Choice Awards, The CW is unveiling a new branding look that drops the "The" from its logo and embraces a color palette it calls 'hot sauce.'
The marketing chief is also excited about another subtle element that he hopes to build into something big: A sonic branding system that centers on the audio from an actual striking of a match that the team recorded. “I’m not a huge fan of taglines, although I wouldn’t rule it out,” said Spadaccini, who in his previous two decades at HBO took part in one of the most legendary on-screen slogans: “It’s Not TV. Some of The CW’s major market stations had de-emphasized the network back when there was tension between then-owners Warner Bros. and CBS with then-station group Tribune.
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