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The CW Scouts More Sports Rights, Eyes Sunday Expansion And Potential Team-Ups With ESPN
The CW is eyeing more sports rights and a potential expansion on Sundays and team-ups with other rights holders, President Dennis Miller said.
In an upfronts briefing alongside Brad Schwartz, President of Entertainment, Miller said the pace of sports rights dealmaking has surprised “everyone, from Perry [Sook, CEO of parent company Nexstar] on down.” Nexstar closed its acquisition of 75% of The CW in 2022, with former 50-50 partners CBS and Warner Bros. (via their parents, Paramount Global and Warner Bros. After LIV Golf was positioned as the first CW sports property, college football and basketball, WWE NXT wrestling and the NASCAR Xfinity Series have followed, some already airing and some due in the coming months. A template for that has emerged with sports like the MLS, which created a new streaming venture with Apple but then cut a linear deal with Fox.
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