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The CW Forms Partnership With Range Sports
The CW and Range Sports have formed a partnership for strategy, sales and programming services for the network’s original sports programming lineup. The teaming will see Range Sports develop and bu…
Under Nexstar, The CW has increasingly prioritized sports, acquiring rights to ACC college football and basketball, LIV Golf, and soon WWE NXT. “With broadcast distribution available in all households across the country, Nexstar and The CW are building the foundation for the next great sports programming engine and we are excited about the opportunity to be a part of their outstanding team,” Range Sports Co-Presidents Will Funk and Greg Luckman said in a press release. Michael Strober, Nexstar’s Chief Revenue Officer, saluted Range Sports’ “deep bench of brand marketers and creative firepower will accelerate our efforts to bring immersive and captivating sponsorship programs to our local and national advertisers.”
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