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The Coca-Cola Company Launches Real Thing Records. In Partnership With UMG: See Who’s Signed
The Coca Cola Company launches Real Thing Records with Universal Music Group and has announced its first two signees.
and a Universal Music Group label counterpart in each artist’s respective territory, to provide both local support and global growth. “With the launch of Real Thing Records., we are taking that vision further – joining forces to build a modern label that champions artistry and amplifies emerging voices on global and local stages, while giving fans the cultural moments they crave. “Both companies recognize the long-term value of investing in artistic innovation,” Yaffa continues, “and our past work together has consistently demonstrated how music can move people and create lasting impact.
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