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The Case of Jack Nicholson’s Missing Baby Teeth
In 2001, an auction channel claimed it was going to sell them. Then the story disappeared — until now.
But within weeks of its launch, Auctionworld distinguished itself as something more eccentric by releasing an eye-catching press statement: Through undisclosed means, the channel had acquired some of Jack Nicholson’s baby teeth and adult molars, and planned to auction them off the following month. Barring the occasional celebrity item, the channel typically auctioned off goods like watches and jewelry, which it could sell multiples of at the same time, with presenters banging the gavel when bidding reached a price predetermined by management. Over 20 years ago, Keen says he was a “very junior” employee hoping to perform well in his first PR job, only to be assigned to a shopping channel run by “proper cowboys” that would eventually sink under the weight of its own scammy business practices.
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