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The CAA Vault, Which Stores AI Clones of Talent, Taps Veritone as Tech Partner
CAA turned to Veritone to help build and operate The CAA Vault, the talent agency's database housing replicas of its clients' digital likenesses.
CAA has turned to technology vendor Veritone to help build and operate the talent agency’s early-stage database housing replicas of its clients’ digital likenesses. The agency’s goal is to eventually make The CAA Vault tool available for all clients — and ultimately anyone in the industry — to protect revenue-generating opportunities related to their digital images and likenesses. By partnering with a trusted organization like Veritone, we can maintain the security of the artist’s assets, while working to ensure that AI is responsibly integrated into opportunities across the entertainment landscape.”
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