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The Brutalist, AI, and Oscar Campaign Skulduggery
Accusing the film of using generative artificial intelligence is almost too perfect of an awards-season attack.
The controversy sprang from an interview the film’s editor, Dávid Jancsó, gave to an outlet called RedShark News in which he spoke of using an AI voice-cloning tool, Respeecher, to tweak Adrien Brody and Felicity Jones’s Hungarian dialogue. At this point, AI is an expansive conceptthat is almost as much a marketing term as a technology; it includes subsets like machine learning, in which an algorithm is taught to recognize patterns, as well as generative AI., in which programs like ChatGPT and Midjourney are trained on previously published words and images. As one astute Vulture commenter noted: “If AI functions by generating images via the compositing of a mean average, this immediately suggests that Tóth’s life work fits squarely in the middle of a style of Brutalist architecture that is not singular and iconoclastic but rather typical and intermediate.”
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