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The brutal Fashion Week snub everyone is talking about as insiders reveal why certain guests are banished from the front row... and one photo says it all
The daily scramble for front-row seats is a spectacle in itself, as the old guard of editors and buyers look on in dismay while TikTokers and reality stars sweep in as if they own the place.
'The real drama at Fashion Week isn't the dramatic frocks, but the seating chart,' says DailyMail+ columnist Melissa Hoyer, who has attended the showcase for decades and was in the frow for launch night. 'Premium magazine editors, celebs, A-list influencers and VIP buyers with black Amex cards don't just score front row because they're pretty - it's because they're walking PR machines who help brands shift stock,' she adds. Other stars spotted in the front row included Golden Bachelor host Sam Armytage, fitness influencer Tammy Hembrow, Cody Simpson's younger sister Ali and Lucia Hawley, the niece of Nicole Kidman.
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