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The Boy Who Cried Wolf


Drake’s career is far from over, but the clock is ticking.

Kendrick Lamar’s “Not Like Us” has broken both wondrous and dubious ground: It’s a first-time/five-time Grammy-winning, Billboard Hot 100 topping rap diss almost destined to make the further history of being the first song of its kind performed at a Super Bowl halftime show. 2007’s “Closer to My Dreams” huffed “I’ve been Urkel for some years, it’s better being Jaleel.” So Far Gone, one of that decade’s high watermarks of blog-era taste and jocking-for-beats curation,ramped the transformation up, getting cagier about the oversharing and locating a vulnerability that didn’t scan as corny. The bombastic “Worst Behavior” hovered in the same slipstream; you could laugh off all the barking or contend with the flex of familial ties to Black American Memphis culture via Drake’s father Dennis Graham’s suit and strut.

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