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The beauty game changers for 2024? An AI foundation and vegan red lipstick | Sali Hughes on beauty
Truly pioneering products are rare – but these two items are the real deal
Here’s how foundation is usually sold: brands attempt to anticipate which skin shades will prove useful and popular, manufacture accordingly, then rely on customers and staff to choose the right ones and minimise wasted stock. Unlike other online colour matching brands, which tweak one generic foundation, Dcypher allowed me to choose my coverage level and finish, and combined these with my AI-generated shade, which was absolutely spot on. Carisa Janes, founder of Hourglass Cosmetics, rejected the industry standard and, after three years’ research alongside parent company Unilever, has developed Confession Red 0, a refillable, 100% vegan, patent-pending lipstick for which not a single insect was harmed.
Or read this on The Guardian