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The Apprentice 2025 viewers livid as Lord Alan Sugar fires Emma first: ‘He made the wrong choice’

The Apprentice 2025 has aired its first firing of the series - but fans are not impressed

Lord Alan Sugar was back at the helm, returning to offer a £250,000 business investment for 18 brand-new candidates. Alan was back looking to invest (Credit: BBC) In the first episode of The Apprentice on Thursday (January 30) viewers were introduced to the brand new batch of entrepreneurs. Fans were not happy (Credit: BBC) Fuming, viewers claimed other candidates should have been fired – including Keir who played a game of rock, paper, scissors during the task, in a bid to get a sale.

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