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The Apprentice 2024 launch loses 1.2M viewers compared to last year after fans slammed the 'stale' launch with 'carbon copy' candidates


The BBC show returned to screens with a new team of hopefuls bidding to earn Lord Sugar's £250,000 investment, with Oliver Medforth becoming the first candidate to get the sack.

During the challenge, an embarrassing cockup in the kitchen resulted in one team garnishing fish cakes in sweet crumble instead of breadcrumbs as the rival group served up cold food 45 minutes after it had left the oven. Viewers urged BBC bosses to change up the tired format as episode one saw the men and women divided into two teams and head to the Scottish Highlands to host an away day And time overran during the abseiling part of the task to such an extent that project manager Virdi left his paying customers with just four minutes to enjoy a half hour long Scottish country dance lesson – because they had to get the train home.

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