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The 'Swifty effect' set to attract largest TV audience ever for the Super Bowl - as popstar's boyfriend Travis Kelce heads out for star appearance
The popstar's appearance at the match last year led to a record 123.7 million TV viewers - with a 24 per cent increase in 18- to 24-year-old women, with the NFL expecting a large audience this year.
Taylor Swift ’s boyfriend Travis Kelce plays for the Chiefs and her appearance at the match last year led to a record 123.7 million TV viewers – with a 24 per cent increase in 18- to 24-year-old women. The biggest event in US sport sees Travis Kelce's Kansas City Chiefs going after their third Super Bowl in a row against the Philadelphia Eagles Meg Ryan and Billy Crystal were paid $2.5 million each to recreated their famous New York deli ‘fake orgasm’ scene for a Hellman’s mayonnaise commercial.
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