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The ‘Suits’ Effect: Why Older British Network Shows Are Doing The Business For Netflix UK
Netflix UK shows Brassic, Deadwater Fell & Capital are benefitting from the 'Suits' effect, dominating ratings as the streamer licenses older series
EXCLUSIVE: In a week that controversy surrounding Monsters: The Lyle and Erik Menendez Story was generating headlines aplenty for Netflix, an old British show quietly slipped into the streamer’s UK top 10, neatly demonstrating something of a 2024 viewing trend. Yet in the past few weeks, the internet has been awash with article headlines such as “Netflix has just quietly added a forgotten BBC masterpiece” in relation to the rather parochial Capital, which starred Jones as one of the residents of a road in South London who starts receiving unsettling postcards. “The renewed interest from both audiences and the press has been akin to the buzz of a new show launch, underscoring the power of platforms like Netflix to breathe new life into British series with compelling storytelling and home grown stars,” Marshall, a former Channel 4 Head of Drama, told Deadline.
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