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The ‘Saltburn’ Effect: Prime Video Subs Swoon For Emerald Fennell’s Gothic Romance As Pic Cracks Top 10 Global Film Debuts, Racks Up 4B TikTok Views & Jacob Elordi Bath Water Candles Become A Thing


Amazon Prime MGM’s Emerald Fennell gothic romance Saltburn has become a new obsession for Prime Video subscribers, for following its Dec. 22 drop, the movie has easily become one of the strea…

Similar to how the Barry Keoghan-Rosamund Pike-Jacob Elordi-Richard E. Grant and Carey Mulligan ensemble saw an unprecedented hold at the weekend box office post-Thanksgiving, Salburn ‘s run on the service reps the highest week-over-week growth for any Prime Video film last year. That heat for Saltburn can be witnessed online, one example being SNL’s Chloe Fineman showing off her family’s real-time shock and awe to the movie while watching Keoghan’s Oliver bathtub slurp and graveyard love (viewed by 5.2M) or the Jacob Elordi’s Bath Water candles for sales on Amazon.com. The movie straddles several genres arguably, but for Fennell the story about a Oxford brainy working class student Oliver (Keoghan) and his obsession for popular guy Felix Catton (Elordi) was always a gothic romance set against the dynamics of a rich family’s countryside estate.

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Emerald Fennell

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