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The ‘M3GAN’ ‘Second Screen’ Chatbot Is an Epic Fail — and Offers Another Dire Warning for Our Future
Meta's clunky M3GAN-themed chatbot, given a test launch with Blumhouse 'Halfway to Halloween' screenings, is an epic fail for "second screen" viewing.
While the rest of the world was in Easter mode, Blumhouse hatched a deliciously blasphemous bit of counterprogramming the horror shingle is calling “Halfway to Halloween.” Basically, producer Jason Blum is capitalizing on fans’ year-round appetite for scary movies by putting three of the company’s biggest hits — “ M3GAN,” “Annabelle” and “Ma” — back in theaters for one day apiece, six months removed from Halloween. With “M3GAN 2.0” scheduled for release this summer, I figured we might get an early tease of what’s to come in the sequel — or, if we were really lucky, a reward-the-faithful switcheroo, the way Ari Aster did by sneak-premiering “Beau Is Afraid” to Alamo Drafthouse audiences who thought they’d bought tickets to a fan screening of “Midsommar.” Trailers are my favorite part of going to the movies (and something film critics are deprived of at press screenings), but I get why people talk and text over them, looking for whatever form of distraction they can from the advertising we’re all obliged to sit through before the main attraction you paid to see.
Or read this on Variety
