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The ‘Kate Effect’:Why the Princess' Outfits Are Such a Huge Deal
Us breaks down why Kensington Palace was right to acknowledge the public's enjoyment of royal glamour and the significant economic impact of Kate Middleton’s clothing
In a red Preen by Thornton Bregazz dress with a diamond maple leaf brooch on the 2016 Canadian tour.Chris Jackson/Getty ImagesAfter Kensington Palace declared they would no longer share the details of Princess Kate Middleton ’s wardrobe, it led to a real-life royal fashion emergency. In an article in The Sunday Times UK published on Saturday, February 1, a spokesperson for the Palace said the decision stemmed from the princess’ desire to shift the focus away from her clothing to the “important issues, the people and the causes she is spotlighting.” This report sparked immediate backlash, with many arguing that her sartorial choices are an integral part of her role and provide significant benefits to British designers and the fashion industry as a whole. Consistently showcasing British designers, she offered invaluable exposure to labels like Jenny Packham, Emilia Wickstead and Alexander McQueen, to name a few, many of whom have experienced what was long ago coined the “Kate Effect” — a significant spike in orders for any item she wore.
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