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The 90s hip-hop T-shirt is back – with a twist
Where once rap tees were used to promote the likes of rappers Biggie and Tupac, now the trend for displaying your own face is all the rage
Ariana Atwater, a customer service associate at Bloomingdale’s in New York City, grew up in the US south, where “rap tees” – shirts highlighting hip-hop’s biggest artists – were nearly ubiquitous. Photograph: Courtesy of Emily BogaudoAs the everyman’s name and face has supplanted celebrities, the buyer pool has expanded beyond hip-hop fans and, despite legendary artists helping to solidify the shirt’s iconic status, the style’s music-laced history has been somewhat erased. Fashion such as Hailey Bieber’s “ Nepo Baby” tee and Kardashian’s bootleg T-shirt featuring her sister Kendall Jenner’s rumoured exes may have pushed consumers to buy self-aware gear of their own.
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