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The 7 Secrets to Taylor Swift’s Success
Us Weekly explains how Taylor Swift took over the world one Easter egg at a time, sharing her seven secrets to success
Two decades (and thousands of songs) later, in a world where even the most talented musicians employ teams of producers and writers to craft their hits, Swift maintains a unique control over her process, usually working with just one or two close collaborators as she shepherds an album to completion. As her star has risen, she’s given a professional boost to up-and-comers like Sabrina Carpenter, Girl in Red and Phoebe Bridgers by bringing them on tour, introducing them to new audiences in the process and showing the world that she’s a woman of impeccable taste who has her finger on the pulse. More recently, her core group — which includes longtime pals Blake Lively and Selena Gomez, as well as collaborators like Jack Antonoff and Zoë Kravitz — has seen the addition of Brittany Mahomes, Ice Spice and Sophie Turner, who Swift invited to crash at her place after the actress split from their mutual ex, Joe Jonas.
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