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The 2024 Paris Olympics: How Networks, Agents & Content Makers Want To Supercharge The Biggest Show On TV For A New Generation
The 2024 Paris Olympics begin on Friday, and networks, agents and content makers are gearing up for the world's biggest sporting event.
“We want all of them to keep their eye on the prize but also we want them to be able to utilize the potential once in a life time opportunity of a global stage such as the Olympics,” she adds, pointing to coverage of athletes via national media of the likes of A’ja Wilson on the cover of Marie Claire. While the run-up to the Olympics has been interspersed with stories of public transport chaos and Parisians fleeing the capital to their holiday homes, the BBC’s Chakraborty says the games returning to a European timezone that also suits the American east coast is a massive boon, with the prior two having taken place in Tokyo and Rio de Janeiro. In total, WBD will have 400 commentators working on its coverage, with presenting talent including Germany’s Boris Becker, Fabien Hambüchen and Fanny Rinne; the UK’s Laura Woods, Ugo Moyne, James Cracknell and Tom Daley; and Sweden’s Carolina Klüft.
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