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Texting, Weed and Sing-Alongs: Four Radical Ideas for Bringing New Audiences to Movie Theaters
Movie theaters need to start thinking outside of the box in order to bring in fresh audiences.
Jones, a member of AMC’s Stubs A-List, which allows moviegoers to attend several screenings a week for a flat fee, is a frequent guest, and he says he would come more often if he could buy and smoke pot at the theater. Although cinephiles might object, if movie theaters want to attract younger audiences who refuse to give up their devices during the two-hour running time of most films, they might need to stop banning phones. Regal and AMC are among the theaters offering sensory-friendly screenings, which dial down the volume, turn up the lights and permit quiet chatter to make customers on the autism spectrum more comfortable.
Or read this on Variety