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Tennessee Adopts ELVIS Act, Protecting Artists’ Voices From AI Impersonation
The governor of Tennessee signed the ELVIS Act into law, cementing protections for local artists from AI deep fakes and impersonations.
Right of publicity protections vary state-to-state in the United States, leading to a patchwork of laws that make enforcing one’s ownership over one’s name, likeness and voice more complicated. In some cases, this form of AI can present novel creative opportunities — including its use for pitch records, lyric translations, estate marketing and fan engagement — but it also poses serious threats. Tennessee Governor Bill Lee speaks on protecting Americas seniors from the COVID-19 pandemic in the East Room of the White House in Washington, DC on April 30, 2020.
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