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Temu and Shein warn of US price hikes from next week due to Trump tariffs
Shein says ‘operating expenses have gone up’ as both Chinese retailers also drop ad spending in US
Two of China’s largest fast fashion retailers, Temu and Shein, have warned US customers that they will face price increases from next week, as Donald Trump’s hefty tariffs on Chinese imports come into force. However, after China responded with retaliatory tariffs last week, Trump hit back by tripling the rates for previously exempt packages to 90% or $75 an item, rising to $150 on 1 June. Meanwhile, the imposition of US tariffs has prompted the retailers to cut spending on US social media advertising, which has also bolstered their profile among young and thrifty shoppers.
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