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Telling clue Pip Edwards has completely cut ties with P.E Nation after stepping back from fashion brand 'to pursue new creative challenges'

Pip Edwards has started promoting rival fashion brands following her shock move to step down as the creative director for her athleisure company P.E Nation.

For a touch of modesty, Pip then covered up with a mesh mini skirt and a $800 Gucci x Balenciaga scarf while hiding her eyes behind a set of LUV LOU sunglasses, a brand she also promoted. The designer revealed on Sunday that while she will remain a force at the brand, she will no longer hold the creative director position she took over following the departure of co-founder Claire Greaves in March. Pip Edwards, 44, (pictured) has started promoting rival fashion brands following her shock move to step down as the creative director for her athleisure company P.E Nation

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