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TelevisaUnivision to Launch Ad-Supported Version of ViX Streamer Later in 2024
Spanish-language media giant TelevisaUnivision plans to debut an ad-supported version of its ViX streaming service later in 2024
The company, which also operates the Univision TV network said a new “ViX Premium with Ads” tier will provide U.S. subscribers to the service’s series, movie sand live sports “at a lower price point with a moderate ad load.” Details on pricing and number of commercials per hour were not revealed. This tier will provide U.S. subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service,” said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision. “ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience.”
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