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TelevisaUnivision Sees Volume Uptick in Upfront Ad Sales

“From linear and streaming to social and digital, more brands than ever have leaned in to leverage our strengthened capabilities, embracing culture and language as drivers of their future relevance and success.” The company’s ViX streaming hub, meanwhile, secured volume that was up in a double-digit percentage range from last year’s upfront market. The company said 40% of overall volume secured was based on deals that call for so-called “alternative currencies” that may not hinge directly on traditional Nielsen counts of impressions delineated by specific age ranges.

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