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TelevisaUnivision Plans ‘Casa Cultura’ Immersive Experience for TV Upfront
TelevisaUnivision plans an immersive experience for advertisers and media buyers as part of the 2024 TV upfront
“The opportunities to reach U.S. Hispanics continue to grow, and we are steadfast in our commitment to leading the charge and the change to ensure marketers meet this moment and embrace the power of Latinos,” Speciale said in a statement. Under Speciale, TelevisaUnivision has worked to broaden its advertising base and lure new categories to Spanish-language media. Ad revenue in the fourth quarter rose 1%, the company said, owing to 10% growth in Mexico outweighing a 5% dip in the United States.
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