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TelevisaUnivision Moves Sideways In Q4: Revenue Slips 1% Despite Influx Of Political Ad Spending
Hispanic media giant TelevisaUnivision posted low-single-digit gains in the fourth quarter compared with the same period in 2023.
About $70 million in political ad spending was recorded during the October-to-December span, the company estimated – a modest amount compared with the haul for some industry peers, but still a sizable boost. With our newly unified organizational structure, we are fully harnessing the strengths of Univision in the U.S. and Televisa in Mexico to drive further connectivity and expand our impact as a global content leader.” With a background in video games and tech, including a 16-year run at Google, Alegre is attempting to give the parent of the Univision broadcast network a 21st century makeover, steering it through the challenges faced by all owners of linear TV assets.
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