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TelevisaUnivision Is Latest to Adopt Technology That Lets TV Viewers Shop
TelevisaUnivision is Latest to Adopt Technology That Lets TV Viewers Shop
During the awards ceremony, TelevisaUnivision will prod its viewers to connect to a curated collection of products that are tied to the celebrities who appear in the program. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands, and offer more touchpoints to engage with consumers.” The companies will offer selections from four curated collections that play off Espinoza’s fashion; the sounds and colors of the awards program; regional Mexican and urban music; and the chance to dress like a favorite artist at reasonable prices.
Or read this on Variety