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TelevisaUnivision CEO Wade Davis Says Advertisers “Feel Like They Have More Options” Due To Streaming Boom, Delaying Upfront Process
TelevisaUnivision CEO Wade Davis says advertisers "feel like they have more options" due to the streaming boom, which has delayed the upfront process.
As a result, it is “taking a little longer” for his sales team to conclude the upfront process, Davis added, he doesn’t see that delay having a material downside given strong trends in pricing in the scatter market. Unlike upfront inventory, scatter ads are bought much closer to the airdate of programming, offering advertisers more flexibility but generally at a higher cost. The ad performance paced a 3% rise in total company revenue to a shade less than $1.3 billion, but adjusted operating income before depreciation and amortization (OIBDA) fell 3% to $362 million.
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