Get the latest gossip
Ted Sarandos Responds To James Cameron’s Vision Of AI Making Movies Cheaper: “There’s An Even Bigger Opportunity To Make Movies 10% Better”
Citing recent comments by James Cameron, Netflix Co-CEO Ted Sarandos said he hopes AI can make films "10% better," not just "50% cheaper."
Al Pacino, center, as Jimmy Hoffa in Netflix film 'The Irishman'; Robert De Niro, as Frank Sheeran, is at right.Netflix / courtesy Everett Collection The executive was asked by a Wall Street analyst during the streaming giant’s first-quarter earnings call Thursday about the diminished “fear” in the industry about the threat of AI to jobs and IP. Sarandos was among the studio and streaming execs who negotiated agreements with SAG-AFTRA and the WGA in 2023 after the unions flagged concerns about the risk of AI being used to marginalize the creative community and cut jobs. While that period of labor unrest was accompanied by a larger feeling of unease about the scale of generative AI, a general consensus has emerged that it can be useful if deployed responsibly.
Or read this on Deadline
