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Ted Sarandos On The Prospect Of Full Season, Big League Sports On Netflix
Netflix CEO Ted Sarandos called live sports on the streamer, like NFL games, "a really fantastic thing” but it stay limited unless the economics improve.
Asked on a video call after reporting earnings earlier today whether full season rights would also be attractive, Sarandos said it depends on price. Sports rights’ costs have been skyrocketing as almost the sole programming guaranteed to aggregate a big audience, and with other streamers from Apple to Amazon jumping in to snap up packages. Wrestling, on its first week on Netflix, drew about 5 million views, he said, which is about two times the audience that Monday Night Raw was getting on linear television.
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